As developers of the world’s leading social sound platform, with 175 million users each month, the team at SoundCloud are renowned for delivering exceptional quality products.

When they asked us to help them deliver the first Android app for their artists, we knew they would have high expectations. The team at Novoda was excited to step up to the challenge.

Vital Statistics

  • 1 technical product owner
  • 4 developers
  • 10 months of rolling releases
  • 99.9% crash-free
  • 500,000+ downloads
Get it on Google Play

The brief

Given their reputation as trailblazers, we knew working with SoundCloud wouldn’t be run-of-the-mill, and it wasn’t. As such a technology-led business, SoundCloud had found it challenging to find a partner they trusted to help them create their first artists’ app. We were delighted to rise to this challenge.

The brief:

  • Artists needed to perform a specific set of tasks perfectly. They wanted no unnecessary bells and whistles — just simple functionality, done well.
  • The code had to be structured so it was easy to hand over to their in-house team to build upon.
  • Every element of design and functionality had to be consistent with their main app for music fans.

SoundCloud and Novoda began a partnership in mid 2015 to develop a new and strategic Android application. From day one, the team from Novoda demonstrated both professionalism and deep technical capability.

Ashley Peter Ternes, VP of Engineering (interim), SoundCloud

Our approach

Working with Novoda felt like working with an expanded in-house team, rather than external partners. Collaboration was effortless, easy, and fun.

Jamie Welch, senior product manager, SoundCloud

Just like Novoda, SoundCloud follow strict quality processes, so our ways of working blended smoothly, in particular:

  • Zero tolerance to errors – the build chain would stop moving whenever an error was spotted, which ensured we acted fast to fix problems and produced the best quality codebase.
  • Consistency – we reused parts of the code between the Listeners and Creators apps and rigorously ensured that any improvements on one were rolled out on the other.
  • Collaboration – we worked in each other’s offices and held regular events together to foster a sense of being one team.
  • Trust and mutual respect – we brought the right people together to work in a respectful and supportive way to achieve the defined goals.

A team of highly engaged engineers helped us build not only the application, but also worked closely with us on the testing infrastructure, app deployment and contributed heavily to planning and design.

Ashley Peter Ternes, VP of Engineering (interim), SoundCloud

The end result

Novoda showed an impressive level of professionalism paired with technical excellence.

Filipe Sabella, engineering manager, SoundCloud

After 10 months of collaboration we released the app and quickly grew an impressive user base and a positive Play Store rating.

  • 4.1 star rating
  • 99.9% crash-free
  • 500,000+ downloads

Awesome. Love it.

George G., SoundCloud artists app user

Nice way to stay connected while on the go.

Michael G., SoundCloud artists app user

SoundCloud were delighted with the work we did and are in discussion with us on future projects.

It was not only a pleasure to work with them, but a great success from a product perspective.

Ashley Peter Ternes, VP of engineering (interim), SoundCloud
Get it on Google Play

Learn more

Get an in-depth technical view on the strategies, development process and features of the SoundCloud project.

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